Marathon By The Sea

A marathon can be a gruelling lonely experience. We gave them something to run with.

The 42 Kilometer Opportunity

Marathon by the Sea was entering their 20th year of operation and needed to really impress and celebrate their awesome accomplishment. They wanted to make this year the biggest and best yet. ICS joined in a partnership that included the brand new ICS 5K race.

Complete Visual Overhaul

ICS created a brand new website with race maps, volunteer information, media of previous marathons, and miles more. In addition we implemented a comprehensive social media campaign to engage new runners and spread the word outside of New Brunswick to make sure Marathon By The Sea was an event no one could resist.

Running a marathon is a great feat, but getting a medal placed around your neck gives you a keep sake for life. We created a medal that showcased the city which then opened discussions with the city to have race paths that were new to Marathon by the Sea. A huge improvement that had a big impact!


Working with ICS was like seeing the light at the end of the tunnel. Their drive and dedication to the Emera Marathon by the Sea has given us the opportunity to expand beyond all expectations. From designing our cutting edge website to expanding our social media presence, ICS has done it all. They definitely had a vision of where we should be and knew how to get us there. In my 23 years of organizing community events, working with the ICS team of was second to none.

– Mike Doyle, Executive Director, Marathon by the Sea, Saint John NB


The Big Picture

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