Historica

How do you let people know about an amazing lifestyle? Simple. Team up with a marketing agency that can showcase it.

The Opportunity:

Saint John is Canada’s most historic city, lined with brick building and historic landscapes. When you throw modern into the mix it changes the game. Historica has taken Historic properties, keeping its heritage in mind and re-vitalized these buildings with modern commercial and residential spaces. When ICS first started working with Historica their brand was unknown, we had to change that.

Building a Brand

Starting with a fresh logo and name we dropped the developments from Historica Developments and kept it simple. Showing their properties with professional photography riddled throughout a responsive website allows to keep their vacancy rate at an all time low. With a strong focus on search engine optimization we have increased their organic search by over 100%.

Creating an Engaged Audience:

By creating project updates with videos from the president of the company we have given people an inside view of the type of transformation Historica makes with their properties. Having red carpet events to create a buzz of hosting the best parties in the city and having their logo in dozens of buildings throughout the city. Historica has a brand people don’t forget.

Testimonial

“ICS does it all when it comes to marketing.  They’ve done an excellent job taking care of our social media, website, photos, videos, you name it, they’ve done it. To top it off…They are great to work with.  They are more than fair.  And they do tremendous work!”

– Keith Brideau – Vice President/Owner, Historica

The Big Picture

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