Anyone can work out, but now anyone can work out with equipment this good.

The Fitting Opportunity

Fitworks came to us unsure of what decisions to make when it came to web and digital marketing. They had an online presence that was resulting in more headaches than sales and were all but ready to shut their online presence down. We were asked to create value with their digital efforts.

The Creative Approach

Fitworks differentiates itself from its competitors through product knowledge and service. We positioned them as the experts in their area for products and service by creating content to build a community on their social networks that focuses around motivation and discussion. We also built a new responsive website that allows you to learn about products before purchasing. Customers are now coming to them more educated than ever.

Consistent Digital Strategy

By creating a consistent message across all of Fitworks’ messaging we now have potential clients waiting for Monday’s Motivation tip or Tuesday’s Protein Shake recipe before we launch. This has created a demand for Fitworks in a customer’s life. Now that’s a relationship we can get behind!


With help from ICS our Facebook community has grown to over 8000 likes! They help us keep in touch with our customers in ways that we couldn’t do on our own. They bring ideas and energy to the table to keep improving our website and social media interactions.

– Nancy McKenzie, Owner and Operator at Fitworks

The Big Picture

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