The Efficiency NB Goal:
Efficiency NB had an active Facebook page but needed a spark to gather new followers and increase conversation for New Brunswick home owners and commercial property owners.
Their Digital Presence:
Efficiency NB had goals but needed the help of a marketing agency to consult and propose a plan of action. We helped Efficiency NB build a 3 week campaign aimed at educating New Brunswickers on how to be more energy efficient by asking questions and receiving timely answers. We managed their online advertising budget during this campaign and created several graphics to be used at different stages of the campaign. We helped design a new section of their website to promote and provide the best content from the campaign.
We’ve had quite a bit of success building our Facebook audience with campaigns and contests but this time we were looking to do more of an educational and engaging campaign. ICS provided creative support and strategic guidance to carry out our “Ask an Expert” campaign. We encouraged our Facebook “Likers” to post their energy efficiency related questions and our in house energy advisors would answer them. The campaign creative was clean and crisp and featured our own “experts”, the support of the ICS team during the campaign was very responsive and accommodating and we really benefitted from the campaign metrics which really helped confirm how well the campaign performed.
Tracey Somers, Executive Director, Efficiency New Brunswick/NB Power, Saint John, NB