When your site isn't bringing you any leads, it might be time for a renovation.

The Hammering Story

All-Craft has been in business for just a few short years but have already made a huge mark in the renovation and construction world. Starting out as strictly deck builders they have branched out into renovations and construction, nailing down some prestigious awards along the way. The problem was their website wasn’t showing the same quality of work.

The Constructed Approach

The challenge with All-Craft was having two separate businesses, under two similar but different companies. Where the goal of the project was to gain leads through the website, we recommended two different sites to create more separated content to better target each market. With regular monthly content updates and off page SEO work, All-Craft is leading the way in their area for renovations and deck building.


The Right Contractor for the Job

All-Craft had used previous “SEO experts” with little success. Filled with keyword stuffing, domains with irrelevant content and mass link building, we had to remove everything and start fresh with our own organic on-page and off-page strategy. With just under 1 year in we are seeing All-Craft rank #1 for 90% of their long list of keywords while continuing to convert leads from their website every week.


We began working with ICS about 6 months ago and they completely revamped our two websites and really took us to the level we wanted to be at. We are constantly getting compliments on the professional look of our websites and ease of navigation. The SEO work that they did for us has really started to show in both ranking of searches and leads. We went from very little lead generation through our renovation website to 4-5 a week. The staff is always available and promptly answers any questions or concerns we may have and is constantly making suggestions as to how we can improve to maximize the potential of our websites.

It has been nothing but a pleasure dealing with Zack and the rest of the ICS team, they are the perfect team to take your small business to the next level.

– Justin Johnston – Owner, All-Craft Decks Sunrooms and Renovations

The Big Picture

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